Volvic 1 for 10 in Africa and how we can still help

    Image courtesy of Volvic1for10


For the past two months Danone Waters and World Vision have been running a marketing campaign for Volvic’s 1L-for-10L in helping to supply Africa with clean drinkable water.



How it Works


The idea is kept simple for every litre of Volvic water bought in the UK; ten litres of safe drinking water will be provided to four countries across Africa, involving Zambia, Ghana, Mali; and Malawi.


Its purpose is to help improve the quality of life for many Africans in the hopes of generating over 6 Billion litres by the year 2010.


Those Supporting the Campaign


Support for the campaign is offered by leading British actress and Bafta award winner Thandie Newton and various national radio stations including Galaxy FM, XFM, Kiss, Capital; and Essex FM.


What We Can do to Help


Getting involved is easy, simply buy Volvic Natural Mineral Water or Volvic Touch of Fruit to quench your thirst with specially branded packs being sold in the UK until September 2008 and help to spread the word by telling your friends, families, classmates or work colleagues.


It’s that simple and yet it will help to make a real difference to children in Africa and around the world.



Sources: Volvic1for10, World Vision, talkingretail




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